Brand Recognition is Inevitable!
If your customer doesn't remember your business Name... 99% chance they will know one of your business competitors names off the top of their head!
Your BRAND tells your client who you are and what your business stands for. When your customer steps foot into your store front or browses across your business website, it is important to maximize your brand while you have them in your presence. Your brand must be displayed in numerous convenient places so that they remember who is the fastest, best and most reliable business to suit their current needs.
When you create a quality product then deliver it accordingly to your clientele, this is when your customer will ask themselves... "Whats the name of this business again?". Now your business branding should be ready to silently answer that question!
Example-Take a look at star bucks's new iced coffee cups, it does not display the name of the company who provides the iced drinks to their customers. What it does display is their logo, over a long period of time their "logo" is now referred to the name "Star Bucks".
It wasn't myself or your best friend who told you this, it was Star Bucks significant marketing team that created the long term branding behind their business face! They have their name / logo displayed everywhere you look when entering their coffee shop. When you want your next cup of coffee, you won't be thinking twice about where you can get it.
Reanalyze your business marketing strategy and think of ways how you can improve your latest changes. If you need some help, be sure to contact our support team to consult and come up with the right solution for your business!